!!!!Final Exam Questions!!!!

Chapter 9:

1) How many people access the internet on a daily basis?
a. 50%
b. 60%
c. 70%
d. 80%

2) What is the term used to describe the trend of shopping on the internet called?
a. Ebay
b. Amazon
c. E-commerce
d. Commercial Internet Shopping

Chapter 10:

1) What is one of the benefits of Guerilla Marketing?
a. Involve interacting with consumers
b. word of mouth
c. Fast growing
d. Focus on everything and everyone at the same time

2) What advertising most influences clothing purchases?
a. Print Ads
b. Television Ads
c. In-store Advertising
d. Internet Ads

Chapter 11:

1) What does CRM stand for?
a. Consumer Related Merchandizing
b. Creative Research Marketing
c. Customer Relationship Management
d. Computer Role Modeling

2) What is the most common form of direct marketing?
a. E-Mail
b. Direct Mail
c. Catalogs
d. Alternative Media

Chapter 12:

1) What is one of the main reasons for influencing brand purchases?
a. Sampling
b. Word-of-mouth
c. Coupons
d. Advertising

2) How much percent of a marketing budget is used for manufactures using trade promotions?
a. 60%
b. 80%
c. 50%
d. 70%

Chapter 13:

1) How much money do businesses pay in cause related marketing (in millions)?
a. $500
b. $900
c. $600
d. $300

2) Where is the most common Sponsorship and Event Marketing in the US used?
a. Festivals
b. Sporting Events
c. Entertainment, music tours, and attractions
d. Causes

Test #3 Review Questions

Chapter 7:


1) What are the four components of advertising?
   -Encounter     -Problem       -Integration        -Solution

2) How many ads use celebrities to strengthen their function (percentage)?
A) 10%
B) 20%
C) 30%
D)  40%

Chapter 8:

1) Who formulates media program that states where and when to place ads?
A) Media Planner
B) Media Buyer
C) Creative
D) Account Executive

2) What are the three different ad campaign scheduling's?
   - Continuous Campaign      - Pulsating Campaign     -Flighting Campaign

Chapter 9:

1) What term is used that is a lure or attraction to get people to a website?
A) The Magnet effect
B) E-Active Marketing
C) Cyber Bait
D) Search Engine Optimization

2) What is the average number of users that access the internet on a daily basis (percentage)?
A) 40%
B) 60%
C) 70%
D) 55%

Conte's Media Journal

10/26 (Tuesday)

Media:
Internet- (Facebook, Espn, CBS Sports, Google, Youtube, Gmail, Blackboard, and IMDB) About 3-4 hours throughout the day.
Television- (Espn, Comedy Central, Discovery, HBO) About 4 hours of watching between 5pm and 11pm.
Movie Theatre- (Jackass 3-D) About 2 hours
Daily Egyptian- About 10 minutes of skimming in the afternoon

What Ads caught my attention?
Internet- There was only one ad that really got my attention on the internet, and that was a Nissan ad simply because the ad took up the entire page when I entered the CBS Sports website. There was also a Nike ad on the Espn website that caught my attention.
Television- The new Addidas commercial really caught my attention, with the Asian man from The Hangover, because his voice is so unique and funny.
Movie Theatre- The only ads that i caught at the movies was for the new upcomming feature films.
Daily Egyptian- In the DE a few Bar advertisments caught my attention, as well as the Help Wanted classifieds.

10/27 (Wednesday)

Media:
Internet- (Facebook, Espn, Sportsline, Youtube, Ebay, NY Times, etc.) About 3 1/2 hours of surfing the internet at random times of the day.
Television- (Comedy Central, Espn, Discovery, History, TBS) About 4-5 hours of watching between 5pm and midnight.
Daily Egyptian- About 10 minutes of skimming again.

What Ads caught my attention?
Internet- On youtube there was a giant bannar at the top of the page that was an ad for the new "Just Dance 2" video game. That was really the only ad that stood out to me, even though I have never played the game.
Television- While watching ESPN there was a Nike commercial featuring Lebron James. It lasted over a minute so definitely stood out more than the rest of the commercials.
Daily Egyptian- I looked at the classified ads in the paper that was about it. Nothing really jumped out at me.


    After keeping a log for the last two days, I noticed that basically all of the sports ads stood out to me, becuase that is what I spend most of my time watching. Commercials and advertisments with actors/stars in them really stood out more too. A lot of my time is spent on the internet too, but there was not really a heck of a lot of ads that stood out to me on the internet, for as much time as I spend on it.
    If I were going to target myself through commercials and advertisements in the media, I would start by putting a lot of focus on the internet, becuase that is where I spend a lot of my time. Ads that expand when opening a page seem to be very effective with catching my attention too, so I would put a lot of ads up that do just that. I would definitely use star power to promotre products as well becuase a well known face will make all of the difference.

Exam 2 Questions!!!!

Chapter 4:

What does the acronym PRIZM stand for?

How does the S-Curve function?

Chapter 5:

What is the media budget for big accounts and small accounts?

What is the Whole Egg Theory?

Chapter 6:

What are the key components in the Creative Brief?

What advertising technique is the most likeable and best to use to cut through clutter?

Creative Briefs

1)   7-UP:

Objective- 7-UP is a non-caffinated pop designed to quench your thirst better than any other beveridge, due to its crisp refreshing taste.
Target Audience- 7-Up is targeted to any soda pop drinker who does not want caffeine in their drink. Parents are a big target because many parents do not want their kids drinking caffeine at certain times.
Message Theme- The theme of 7-UP is that if you drink it, you will be filled with delightfullness and happiness.
Support- 7-UP is a lemon lime mix, which is really refreshing flavors, and while mixed with the carbonation it becomes even more refreshing.


2)   McDonalds:

Objective- To serve the public fast and efficiently with the best fast food for the cheapest price.
Target Audience- McDonalds is targeted to everyone and anyone who is looking to eat quality food fast and enjoy the social atmosphere of the resteraunt.
Message Theme- McDonals wants anyone who leaves there facility to have a smile on. That is why there slogan is "We love to see you smile."
Support- McDonalds is now a worldwide organization and has sold more burgers than anyone else.


3)   Vans:

Objective- To serve the general public with a durable long lasting shoe that is very unique.
Target Audience- Vans targets a wide variety of age groups, mainly teenagers though. Vans was intended as a skateboard shoe company, so skaters are the main target.
Message Theme- Vans logo is a skateboard, so the message they want to send is that their shoes will make you go fast and they are durable.
Support- Vans started in the 1960's and has grown to be one of the largest skateboarding companies. Vans sells more shoes than any other skateboardig company.

First Exam Questions (Ch.1-3)

Capter 1
What are the five steps that make up the communication process?
-Sender   -Encoding  -Transmission Device  -Decoding  -Receiver
What are the four Intergrated Marketing Communication (IMC) components?
1)The Foundation  2)Advertising tools  3)Promotional tools  4)Integration tools

Chapter 2
What is brand equity?
- Characteristics that are unique to a brand. And the idea that a given brand name is different or more superior.
What is complementary branding?
-The use of marketing two brands together for co-consumption. (Ex. Seagrams 7 and 7up)

Chapter 3
What is the steps involved with the consumer decision making process?
-Problem recognition  -Information search  -Evaluation of Alternatives  -Purchase decision  -Post purchase evaluation
What is the orders for the Attitude Sequence?
-Cognitive > Affective > Conative
-Affective > Conative > Cognative
-Conative > Cognative > Affective

New age advertising

  This video gave me a better image on modern day advertising. I can start off by saying I learned about emotional branding. At one point there is a lady talking about companies using more of a "spiritual market." For instance, she stated, "Starbucks wanted to be a community" and "was a third place, not your work or home." If you ask me I can see that too. I believe it is a great way of marketing a customer and making them loyal. Marketing is always changing too. As shown in the video, surveys seem to be a great way of targeting an audience and giving them what they want.
  People are always changing their wants, and that makes it very difficult for advertisers. Advertisers need to constantly be in touch with people and what they trend to become effective. This becomes a problem for advertising because they are constantly needing to change things to satisfy the consumer. This is when narrowcasting works out well. By marketing to a smaller audience an advertiser can be that much more precise with what they want.
  Ethics are a big part of advertising. It is important to keep people in mind peoples cultural, ethnic, religious, gender, etc. One major ethical issue is deception. By this I mean, if there was a weight loss commercial is it neccesarily that accuarte? Advertisers can persuade people very easily by showing simple pictures, especially of celebrities. Sometimes things aren't that easy though. Semi false advertising can become very common and that raises many issues.

Taylormade

Brand name: Taylormade golf
What comes to mind: 1)Champions 2)Ball strike 3)Light 4)Speed 5)Durability
The commercials are key for making me believe these things. In the commercial I have in mind, a professional golfer is shown hitting a golfball with a driver (the same one in which I have)and there are trails behind his swing and through the ball. Right away speed comes to my mind when seeing this. Also after every commercial a represenative states that, "Taylormade driver have the most event wins." With that being said there is no reason to want another driver.

After looking at what others had to say about this brand, I noticed that they had similar views. There were a lot of tags stating how awesome the company was, or what not. There was one post that mentioned wealth being associated with the company. I find this to be rather stereotypical. When most people think of golf, they instantly think of a rich person playing. That is more so just refering to the sport though, rather the actual product. I was not a big fan of that tag.

My Favorite Ad

 This ad is awesome!Given that this is a beer commercial makes it great, but this is by far one of my favorite beer commercials. The parallel of a man's beer and a woman's shoe collection is just perfect, and down right hillarious. What really makes the scene even funnier is when the girls start screaming after seeing the owners shoe collection. This is short and abrupt by another sets of screams. At this point the camera cuts to the group men overwhelmed with joy becuase they are staring at what appears to be a closet full of heineken. The priceless looks on all of the men is hysterical. One man even starts jumping around waving his hands to his side.
 There is no doubt that this ad targets men, just like most beer commercials. And to say the least the commercial appears to work perfect for the crowd it is targeting. I can bet that there is not many men who would find that commercial to be crap. I mean it is perfect!