Creative Briefs

1)   7-UP:

Objective- 7-UP is a non-caffinated pop designed to quench your thirst better than any other beveridge, due to its crisp refreshing taste.
Target Audience- 7-Up is targeted to any soda pop drinker who does not want caffeine in their drink. Parents are a big target because many parents do not want their kids drinking caffeine at certain times.
Message Theme- The theme of 7-UP is that if you drink it, you will be filled with delightfullness and happiness.
Support- 7-UP is a lemon lime mix, which is really refreshing flavors, and while mixed with the carbonation it becomes even more refreshing.


2)   McDonalds:

Objective- To serve the public fast and efficiently with the best fast food for the cheapest price.
Target Audience- McDonalds is targeted to everyone and anyone who is looking to eat quality food fast and enjoy the social atmosphere of the resteraunt.
Message Theme- McDonals wants anyone who leaves there facility to have a smile on. That is why there slogan is "We love to see you smile."
Support- McDonalds is now a worldwide organization and has sold more burgers than anyone else.


3)   Vans:

Objective- To serve the general public with a durable long lasting shoe that is very unique.
Target Audience- Vans targets a wide variety of age groups, mainly teenagers though. Vans was intended as a skateboard shoe company, so skaters are the main target.
Message Theme- Vans logo is a skateboard, so the message they want to send is that their shoes will make you go fast and they are durable.
Support- Vans started in the 1960's and has grown to be one of the largest skateboarding companies. Vans sells more shoes than any other skateboardig company.