10/26 (Tuesday)
Media:
Internet- (Facebook, Espn, CBS Sports, Google, Youtube, Gmail, Blackboard, and IMDB) About 3-4 hours throughout the day.
Television- (Espn, Comedy Central, Discovery, HBO) About 4 hours of watching between 5pm and 11pm.
Movie Theatre- (Jackass 3-D) About 2 hours
Daily Egyptian- About 10 minutes of skimming in the afternoon
What Ads caught my attention?
Internet- There was only one ad that really got my attention on the internet, and that was a Nissan ad simply because the ad took up the entire page when I entered the CBS Sports website. There was also a Nike ad on the Espn website that caught my attention.
Television- The new Addidas commercial really caught my attention, with the Asian man from The Hangover, because his voice is so unique and funny.
Movie Theatre- The only ads that i caught at the movies was for the new upcomming feature films.
Daily Egyptian- In the DE a few Bar advertisments caught my attention, as well as the Help Wanted classifieds.
10/27 (Wednesday)
Media:
Internet- (Facebook, Espn, Sportsline, Youtube, Ebay, NY Times, etc.) About 3 1/2 hours of surfing the internet at random times of the day.
Television- (Comedy Central, Espn, Discovery, History, TBS) About 4-5 hours of watching between 5pm and midnight.
Daily Egyptian- About 10 minutes of skimming again.
What Ads caught my attention?
Internet- On youtube there was a giant bannar at the top of the page that was an ad for the new "Just Dance 2" video game. That was really the only ad that stood out to me, even though I have never played the game.
Television- While watching ESPN there was a Nike commercial featuring Lebron James. It lasted over a minute so definitely stood out more than the rest of the commercials.
Daily Egyptian- I looked at the classified ads in the paper that was about it. Nothing really jumped out at me.
After keeping a log for the last two days, I noticed that basically all of the sports ads stood out to me, becuase that is what I spend most of my time watching. Commercials and advertisments with actors/stars in them really stood out more too. A lot of my time is spent on the internet too, but there was not really a heck of a lot of ads that stood out to me on the internet, for as much time as I spend on it.
If I were going to target myself through commercials and advertisements in the media, I would start by putting a lot of focus on the internet, becuase that is where I spend a lot of my time. Ads that expand when opening a page seem to be very effective with catching my attention too, so I would put a lot of ads up that do just that. I would definitely use star power to promotre products as well becuase a well known face will make all of the difference.
Thursday, October 28, 2010
Tuesday, October 12, 2010
Exam 2 Questions!!!!
Chapter 4:
What does the acronym PRIZM stand for?
How does the S-Curve function?
Chapter 5:
What is the media budget for big accounts and small accounts?
What is the Whole Egg Theory?
Chapter 6:
What are the key components in the Creative Brief?
What advertising technique is the most likeable and best to use to cut through clutter?
What does the acronym PRIZM stand for?
How does the S-Curve function?
Chapter 5:
What is the media budget for big accounts and small accounts?
What is the Whole Egg Theory?
Chapter 6:
What are the key components in the Creative Brief?
What advertising technique is the most likeable and best to use to cut through clutter?
Friday, October 8, 2010
Creative Briefs
1) 7-UP:
Objective- 7-UP is a non-caffinated pop designed to quench your thirst better than any other beveridge, due to its crisp refreshing taste.
Target Audience- 7-Up is targeted to any soda pop drinker who does not want caffeine in their drink. Parents are a big target because many parents do not want their kids drinking caffeine at certain times.
Message Theme- The theme of 7-UP is that if you drink it, you will be filled with delightfullness and happiness.
Support- 7-UP is a lemon lime mix, which is really refreshing flavors, and while mixed with the carbonation it becomes even more refreshing.
2) McDonalds:
Objective- To serve the public fast and efficiently with the best fast food for the cheapest price.
Target Audience- McDonalds is targeted to everyone and anyone who is looking to eat quality food fast and enjoy the social atmosphere of the resteraunt.
Message Theme- McDonals wants anyone who leaves there facility to have a smile on. That is why there slogan is "We love to see you smile."
Support- McDonalds is now a worldwide organization and has sold more burgers than anyone else.
3) Vans:
Objective- To serve the general public with a durable long lasting shoe that is very unique.
Target Audience- Vans targets a wide variety of age groups, mainly teenagers though. Vans was intended as a skateboard shoe company, so skaters are the main target.
Message Theme- Vans logo is a skateboard, so the message they want to send is that their shoes will make you go fast and they are durable.
Support- Vans started in the 1960's and has grown to be one of the largest skateboarding companies. Vans sells more shoes than any other skateboardig company.
Objective- 7-UP is a non-caffinated pop designed to quench your thirst better than any other beveridge, due to its crisp refreshing taste.
Target Audience- 7-Up is targeted to any soda pop drinker who does not want caffeine in their drink. Parents are a big target because many parents do not want their kids drinking caffeine at certain times.
Message Theme- The theme of 7-UP is that if you drink it, you will be filled with delightfullness and happiness.
Support- 7-UP is a lemon lime mix, which is really refreshing flavors, and while mixed with the carbonation it becomes even more refreshing.
2) McDonalds:
Objective- To serve the public fast and efficiently with the best fast food for the cheapest price.
Target Audience- McDonalds is targeted to everyone and anyone who is looking to eat quality food fast and enjoy the social atmosphere of the resteraunt.
Message Theme- McDonals wants anyone who leaves there facility to have a smile on. That is why there slogan is "We love to see you smile."
Support- McDonalds is now a worldwide organization and has sold more burgers than anyone else.
3) Vans:
Objective- To serve the general public with a durable long lasting shoe that is very unique.
Target Audience- Vans targets a wide variety of age groups, mainly teenagers though. Vans was intended as a skateboard shoe company, so skaters are the main target.
Message Theme- Vans logo is a skateboard, so the message they want to send is that their shoes will make you go fast and they are durable.
Support- Vans started in the 1960's and has grown to be one of the largest skateboarding companies. Vans sells more shoes than any other skateboardig company.
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