Chapter 9:
1) How many people access the internet on a daily basis?
a. 50%
b. 60%
c. 70%
d. 80%
2) What is the term used to describe the trend of shopping on the internet called?
a. Ebay
b. Amazon
c. E-commerce
d. Commercial Internet Shopping
Chapter 10:
1) What is one of the benefits of Guerilla Marketing?
a. Involve interacting with consumers
b. word of mouth
c. Fast growing
d. Focus on everything and everyone at the same time
2) What advertising most influences clothing purchases?
a. Print Ads
b. Television Ads
c. In-store Advertising
d. Internet Ads
Chapter 11:
1) What does CRM stand for?
a. Consumer Related Merchandizing
b. Creative Research Marketing
c. Customer Relationship Management
d. Computer Role Modeling
2) What is the most common form of direct marketing?
a. E-Mail
b. Direct Mail
c. Catalogs
d. Alternative Media
Chapter 12:
1) What is one of the main reasons for influencing brand purchases?
a. Sampling
b. Word-of-mouth
c. Coupons
d. Advertising
2) How much percent of a marketing budget is used for manufactures using trade promotions?
a. 60%
b. 80%
c. 50%
d. 70%
Chapter 13:
1) How much money do businesses pay in cause related marketing (in millions)?
a. $500
b. $900
c. $600
d. $300
2) Where is the most common Sponsorship and Event Marketing in the US used?
a. Festivals
b. Sporting Events
c. Entertainment, music tours, and attractions
d. Causes
