1) The basic premise behind the new Old Spice commercial'sis that the consumer has a say in what can be done. Old Spice made more than 180 videos based on what the consumers thought should happen. It is an effective way of advertising and promoting the company because its allowing consumers to have a direct interaction.
2) There is no surprise that the Old Spice Response Video's were ranked number one in the years top 10 innovations. The Old Spice commercials are more memorable then any other commercials that I can remember last year. The commercials were funny and clever which was effective for attracting its male audience, because what kind of male does not like humor in a commercial?
3) Again, the idea of getting the consumer more involved with the advertiser and company seems to be a common feature in new marketing. It is an effective way of building consumers and interacting with them too to build a good relationship.
4) I would not be surprised if the gaming industry sees an increase with in-game advertising. This already takes place in some games, but it with some games like Call of Duty attracting over a million people it would be a miss for advertisers to miss this mass audience. Perhaps there could be ad videos during the loading screens instead of a blank loading screen.
5) Mobile advertising definitely seems to have the most potential in the future. Mobile devices are bigger then ever and are still on the rise. People constantly have their mobile devices on them too, so advertisers can reach their consumers anywhere they please.
Monday, January 31, 2011
Tuesday, January 25, 2011
Week 1 Questions
1) A digital immigrant is basically someone who does not know the digital world (i.e. computers, mobile phones, etc.) very well. They are overwhelmed by the constant changing of the digital world. Generally, this person is older, probably 40 years old and up.
2) Some of the skills that may help transfer a digital immigrant to digital native could be something as simple as working more with these technologies. These mediums are accessable to anyone and getting to know them is a must. It can also help to talk more with younger people or children, because they have been around these things their entire lives and are acustomed to them. On a scale of 1 to 10, I find my self as a 6 or 7 in the digital world because there is still a lot out there that I do not know about.
3) It is harder to connect with consumers now more then ever because there is that many more ways to reach them, which makes it hard to pin point where exactly to reach the right person. Old ways of advertising are becoming a thing of the past and a lot of people in the business now are not familiar with some of these new approaches too.
4) Advertising can definitely be "crowdsourced" with all of the new ways to reach people. It is important to hear what people have to say about how to get reached effectively through advertisements, and who could be better to determine what is best then the consumer themselves.
5) The opportunity admist all the chaos would be to get involved with the digital medium. It is still relatively new and there is a lot to know about it.
2) Some of the skills that may help transfer a digital immigrant to digital native could be something as simple as working more with these technologies. These mediums are accessable to anyone and getting to know them is a must. It can also help to talk more with younger people or children, because they have been around these things their entire lives and are acustomed to them. On a scale of 1 to 10, I find my self as a 6 or 7 in the digital world because there is still a lot out there that I do not know about.
3) It is harder to connect with consumers now more then ever because there is that many more ways to reach them, which makes it hard to pin point where exactly to reach the right person. Old ways of advertising are becoming a thing of the past and a lot of people in the business now are not familiar with some of these new approaches too.
4) Advertising can definitely be "crowdsourced" with all of the new ways to reach people. It is important to hear what people have to say about how to get reached effectively through advertisements, and who could be better to determine what is best then the consumer themselves.
5) The opportunity admist all the chaos would be to get involved with the digital medium. It is still relatively new and there is a lot to know about it.
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