1) The basic premise behind the new Old Spice commercial'sis that the consumer has a say in what can be done. Old Spice made more than 180 videos based on what the consumers thought should happen. It is an effective way of advertising and promoting the company because its allowing consumers to have a direct interaction.
2) There is no surprise that the Old Spice Response Video's were ranked number one in the years top 10 innovations. The Old Spice commercials are more memorable then any other commercials that I can remember last year. The commercials were funny and clever which was effective for attracting its male audience, because what kind of male does not like humor in a commercial?
3) Again, the idea of getting the consumer more involved with the advertiser and company seems to be a common feature in new marketing. It is an effective way of building consumers and interacting with them too to build a good relationship.
4) I would not be surprised if the gaming industry sees an increase with in-game advertising. This already takes place in some games, but it with some games like Call of Duty attracting over a million people it would be a miss for advertisers to miss this mass audience. Perhaps there could be ad videos during the loading screens instead of a blank loading screen.
5) Mobile advertising definitely seems to have the most potential in the future. Mobile devices are bigger then ever and are still on the rise. People constantly have their mobile devices on them too, so advertisers can reach their consumers anywhere they please.
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