1) Which consumer trends dominated the digital media landscape in 2010?
-The consumer trends that dominated the market in 2010 included Ecommerce sites, Social Networks, Online video websites, and several others.
2) How are people spending their digital media consumption time?
-Many people are spending there digital media consumption time on social networks now and days. Facebook alone accounted for 12.3% of timpent on the internet in the US. But they are still not the most visited sites as Portals rank as much as 20% of interenet users.
3) Which new and emerging technologies and services are capturing the attention of the marketplace?
-To no surprise social networks are becoming one of the major services for online advertising. Due to the huge amount of share these sites have, especially facebook, it is easy to reach specific audiences. Television sites such as Hulu are also becoming common areas for the marketplace.
4) What is the state of the digital advertising market?
- The state of the digital advertising market is on a rise with display advertising in particular. People are finding new ways to reach people on the internet more effectively now through different sources then before. It is becoming easier to reach specific audiences now and advertisers look to this often.
5) How is the rapid increase in mobile media usage changing consumer behavior?
- Mobile media is becoming the new thing now. With all of these new smart phones that can give a person access to the interenet and capability of downloading apps pretty much wherever they please it is to no surprise. What a person can do at home on their computer can pretty much be done in their hand. The Ipad is becoming increasingly popular too and holds a lot of the same functions as a laptop at half the size. So these items are often keeping people constantly connected to the web or other ad hotspots.
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