1) A digital immigrant is basically someone who does not know the digital world (i.e. computers, mobile phones, etc.) very well. They are overwhelmed by the constant changing of the digital world. Generally, this person is older, probably 40 years old and up.
2) Some of the skills that may help transfer a digital immigrant to digital native could be something as simple as working more with these technologies. These mediums are accessable to anyone and getting to know them is a must. It can also help to talk more with younger people or children, because they have been around these things their entire lives and are acustomed to them. On a scale of 1 to 10, I find my self as a 6 or 7 in the digital world because there is still a lot out there that I do not know about.
3) It is harder to connect with consumers now more then ever because there is that many more ways to reach them, which makes it hard to pin point where exactly to reach the right person. Old ways of advertising are becoming a thing of the past and a lot of people in the business now are not familiar with some of these new approaches too.
4) Advertising can definitely be "crowdsourced" with all of the new ways to reach people. It is important to hear what people have to say about how to get reached effectively through advertisements, and who could be better to determine what is best then the consumer themselves.
5) The opportunity admist all the chaos would be to get involved with the digital medium. It is still relatively new and there is a lot to know about it.
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