This video gave me a better image on modern day advertising. I can start off by saying I learned about emotional branding. At one point there is a lady talking about companies using more of a "spiritual market." For instance, she stated, "Starbucks wanted to be a community" and "was a third place, not your work or home." If you ask me I can see that too. I believe it is a great way of marketing a customer and making them loyal. Marketing is always changing too. As shown in the video, surveys seem to be a great way of targeting an audience and giving them what they want.
People are always changing their wants, and that makes it very difficult for advertisers. Advertisers need to constantly be in touch with people and what they trend to become effective. This becomes a problem for advertising because they are constantly needing to change things to satisfy the consumer. This is when narrowcasting works out well. By marketing to a smaller audience an advertiser can be that much more precise with what they want.
Ethics are a big part of advertising. It is important to keep people in mind peoples cultural, ethnic, religious, gender, etc. One major ethical issue is deception. By this I mean, if there was a weight loss commercial is it neccesarily that accuarte? Advertisers can persuade people very easily by showing simple pictures, especially of celebrities. Sometimes things aren't that easy though. Semi false advertising can become very common and that raises many issues.
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