What comes to mind: 1)Champions 2)Ball strike 3)Light 4)Speed 5)Durability
The commercials are key for making me believe these things. In the commercial I have in mind, a professional golfer is shown hitting a golfball with a driver (the same one in which I have)and there are trails behind his swing and through the ball. Right away speed comes to my mind when seeing this. Also after every commercial a represenative states that, "Taylormade driver have the most event wins." With that being said there is no reason to want another driver.
After looking at what others had to say about this brand, I noticed that they had similar views. There were a lot of tags stating how awesome the company was, or what not. There was one post that mentioned wealth being associated with the company. I find this to be rather stereotypical. When most people think of golf, they instantly think of a rich person playing. That is more so just refering to the sport though, rather the actual product. I was not a big fan of that tag.
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