Test #3 Review Questions

Chapter 7:


1) What are the four components of advertising?
   -Encounter     -Problem       -Integration        -Solution

2) How many ads use celebrities to strengthen their function (percentage)?
A) 10%
B) 20%
C) 30%
D)  40%

Chapter 8:

1) Who formulates media program that states where and when to place ads?
A) Media Planner
B) Media Buyer
C) Creative
D) Account Executive

2) What are the three different ad campaign scheduling's?
   - Continuous Campaign      - Pulsating Campaign     -Flighting Campaign

Chapter 9:

1) What term is used that is a lure or attraction to get people to a website?
A) The Magnet effect
B) E-Active Marketing
C) Cyber Bait
D) Search Engine Optimization

2) What is the average number of users that access the internet on a daily basis (percentage)?
A) 40%
B) 60%
C) 70%
D) 55%